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    A Wilson & Frenchy Organic Baby Easter Pyjamas with carrots on it, perfect for snuggle time.
    A little Wilson & Frenchy Organic Baby Easter Pyjamas bundle is laying on the ground in a green pajama.
    Wilson & Frenchy Organic Baby Easter Pyjamas
    Wilson & Frenchy
    $38.25 Regular price $51.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Ruffle-Jumper-Naked-Baby-Eco-Boutique
    A baby's Wilson & Frenchy luxurious blend cotton bamboo wool pink knitted ruffle jumper with ruffled sleeves next to a cream-colored onesie with a botanical print, accompanied by a matching hat, perfect for a stylish
    Wilson & Frenchy Knitted Ruffle Jumper
    Wilson & Frenchy
    $62.25 Regular price $83.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Pocket-Jumper-Walnut-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Pocket Jumper isolated on white background.
    Wilson & Frenchy Knitted Pocket Jumper
    Wilson & Frenchy
    $57.75 Regular price $77.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    A Wilson & Frenchy Organic Stripe Rib Ruffle Dress (Multiple Variants) with orange and white stripes
    A Wilson & Frenchy Organic Stripe Rib Ruffle Dress (Multiple Variants) for a baby girl in blue and white stripes.
    Wilson & Frenchy Organic Stripe Rib Ruffle Dress (Multiple Variants)
    Wilson & Frenchy
    $34.20 Regular price $45.00 Sale price You Save 24%
    Sale
    Wilson & Frenchy Organic Terry Tie Singlet with stars, made from GOTS-certified organic fabric.
    A yellow Wilson & Frenchy Organic Terry Tie Singlet made from GOTS-certified organic fabric.
    Wilson & Frenchy Organic Terry Tie Singlet (Multiple Variants)
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    Sale
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shirt-Sand-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shirt-Dawn-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Shirt (Multiple Variants)
    Wilson & Frenchy
    $32.00 Regular price $50.00 Sale price You Save 36%
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    Wilson-and-Frenchy-Organic-Terry-Slouch-Shorts-Wind-Chime-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Slouch-Shorts-Mineral-Nutmeg-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Slouch Shorts (Multiple Variants)
    Wilson & Frenchy
    $25.60 Regular price $40.00 Sale price You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Long-Sleeved-Ruffle-Dress-Emily-Floral-Naked-Baby-Eco-Boutique
    Happy-Baby-Sitting-Wearing-Wilson-And-Frenchy-Organic-Waffle-Long-Sleeved-Ruffle-Dress-Emily-Floral-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Long Sleeved Ruffle Dress
    Wilson & Frenchy
    $44.25 Regular price $59.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-and-Frenchy-Organic-Terry-Tie-Playsuit-Prickle-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Tie-Playsuit-Beary-Cute-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants)
    Wilson & Frenchy
    $31.36 Regular price $49.00 Sale price You Save 36%
    Sale
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants) by Wilson & Frenchy.
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants) made from GOTS-certified organic cotton.
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants)
    Wilson & Frenchy
    $23.20 Regular price $29.00 Sale price You Save 20%
    Sale
    Quincy-Mae-Organic-Waffle-Sleeveless-Bubble-Romper-Ochre-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Waffle-Sleeveless-Bubble-Romper-Spruce-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Waffle Sleeveless Bubble Romper - LUCKY LASTS - OCHRE - 12-18 MONTHS ONLY
    Quincy Mae
    $30.94 Regular price $55.00 Sale price You Save 44%
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    Wilson-and-Frenchy-Organic-Terry-Tie-Front-Shorts-Pineapple-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Tie-Front-Shorts-Prickle-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Tie Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $25.60 Regular price $40.00 Sale price You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Quilted-Growsuit-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Quilted-Growsuit-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Growsuit
    Wilson & Frenchy
    $62.25 Regular price $83.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    A Wilson & Frenchy baby's Organic Rib Stripe Tie Singlet with orange stripes, made from GOTS-certified organic cotton.
    This Wilson & Frenchy Organic Rib Stripe Tie Singlet (Multiple Variants) is made from GOTS-certified organic cotton, featuring a classic blue and white striped design.
    Wilson & Frenchy Organic Rib Stripe Tie Singlet (Multiple Variants)
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    Sale
    This Wilson & Frenchy Little Starfish Organic Rib Playsuit features blue stars and is made of organic rib fabric.
    An adorable Wilson & Frenchy Little Starfish Organic Rib Playsuit adorned with blue stars, perfect for any special occasion.
    Wilson & Frenchy Little Starfish Organic Rib Playsuit - LUCKY LAST - 12-18 MONTHS ONLY
    Wilson & Frenchy
    $34.20 Regular price $45.00 Sale price You Save 24%
    Sale
    Wilson-And-Frenchy-Knitted-Ruffle-Cardigan-Dijon-Naked-Baby-Eco-Boutique
    Smiling baby in a yellow Wilson & Frenchy Knitted Ruffle Cardigan outfit with ruffle detail and matching hat.
    Wilson & Frenchy Knitted Ruffle Cardigan
    Wilson & Frenchy
    $62.25 Regular price $83.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Long-Sleeved-Ruffle-Dress-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Rib-Long-Sleeved-Ruffle-Dress-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Long Sleeved Ruffle Dress
    Wilson & Frenchy
    $44.25 Regular price $59.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Ruffle-Overalls-Dijon-Naked-Baby-Eco-Boutique
    A baby in Wilson & Frenchy Knitted Ruffle Overalls sitting against a light background.
    Wilson & Frenchy Knitted Ruffle Overalls
    Wilson & Frenchy
    $71.25 Regular price $95.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesiessleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.