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    652 products
    Sale
    Wilson-And-Frenchy-Organic-Rib-Henley-Tee-Chasing-The-Moon-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Rib-Henley-Tee-Chasing-The-Moon-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Henley Tee (Multiple Variants)
    Wilson & Frenchy
    $22.40 $35.00 You Save 36%
    Sale
    A baby's Wilson & Frenchy Organic Terry Cuffed Shorts in pink with an elastic waistband made from organic cotton for extra comfort.
    A Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants) with white drawstrings, providing ultimate comfort.
    Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Terry-Sweat-Dress-Wild-Flower-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Terry-Sweat-Dress-Tweet-Tweet-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Dress (Multiple Variants)
    Wilson & Frenchy
    from $46.00 $65.00 You Save 29%
    Sale
    T-shirt for babies and kids with watercolour giraffe print by the right waist, three coconut buttons by the left shoulder, and contrasting taupe sleeves
    Brown-haired baby boy wearing a t-shirt with watercolour giraffe print on the right side, and contrasting taupe sleeves. He's wearing the t-shirt with blue shorts.
    Aster & Oak Organic Cotton Savanna Print Top
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Rib-Headband-Fawn-Naked-Baby-Eco-Boutique
    Close-Up-Of-Wilson-And-Frenchy-Organic-Rib-Headband-Fawn-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Headband
    Wilson & Frenchy
    $14.25 $19.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Headband-Petit-Garden-Naked-Baby-Eco-Boutique
    Close-Up-Of-Wilson-And-Frenchy-Organic-Headband-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Headband
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    An Aster & Oak Organic Cotton Zip Romper with sunflowers on it.
    An Aster & Oak organic cotton baby romper with giraffes and elephants on it.
    Aster & Oak Organic Cotton Zip Romper
    Aster & Oak
    $41.80 $55.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Terry-Slouch-Pants-Birch-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Terry-Slouch-Pants-Lily-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Slouch Pants (Multiple Variants)
    Wilson & Frenchy
    from $32.00 $45.00 You Save 29%
    Sale
    Baby onesie with flutter sleeves and snaps at the crotch, featuring a delicate swallow and strawberry print
    Baby girl lying in a rattan cot wearing a onesie featuring a delicate swallow and strawberry print, with matching headband and blanket
    Aster & Oak Organic Cotton Swallow Flutter Onesie - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Rib-Long-Sleeved-Top-Ecru-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Rib-Long-Sleeved-Top-Ecru-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Long Sleeved Top
    Wilson & Frenchy
    $26.25 $35.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Cotton-Chambray-Ruffle-Playsuit-Naked-Baby-Eco-Boutique
    Back-Of-Aster-And-Oak-Organic-Cotton-Chambray-Ruffle-Playsuit-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Chambray Ruffle Playsuit
    Aster & Oak
    $60.04 $79.00 You Save 24%
    Sale
    Grech-and-Co-Silicone-Dummy-Clip-Rust-Naked-Baby-Eco-Boutique
    Grech-and-Co-Silicone-Dummy-Clip-Spice-Naked-Baby-Eco-Boutique
    Grech & Co. Silicone Dummy Clip - LUCKY LASTS - RUST & SPICE ONLY
    Grech & Co.
    $23.38 $50.00 You Save 53%
    Sale
    Wilson & Frenchy Puffin Organic Kids Tee with a blue bird print on the front.
    Wilson & Frenchy Puffin Organic Kids Tee featuring a printed illustration of a bird dressed as a sailor.
    Wilson & Frenchy Puffin Organic Kids Tee - LUCKY LASTS - 4 YEARS ONLY
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    Sale
    Wilson & Frenchy Knitted Button Jacket - Naked Baby Eco Boutique
    Wilson & Frenchy Knitted Button Jacket - Naked Baby Eco Boutique
    Wilson & Frenchy Knitted Button Jacket - LUCKY LASTS - 3 YEARS & 5 YEARS ONLY
    Wilson & Frenchy
    from $56.00 $79.00 You Save 29%
    Sale
    A Wilson & Frenchy Float Away Organic Ruffle Kids Dress with ruffled ruffles.
    A Wilson & Frenchy Float Away Organic Ruffle Kids Dress with a ruffled ruffle and dandelion print, made of organic cotton.
    Wilson & Frenchy Float Away Organic Ruffle Kids Dress
    Wilson & Frenchy
    $44.84 $59.00 You Save 24%
    Sale
    Aster-And-Oak-Organic-Bunny-Luxe-Rib-Long-Sleeved-Zip-Romper-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Aster-And-Oak-Organic-Bunny-Luxe-Rib-Long-Sleeved-Zip-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Bunny Luxe Rib Long-Sleeved Zip Romper
    Aster & Oak
    $51.75 $69.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Bauble-Hat-Ecru-Naked-Baby-Eco-Boutique
    A baby in a white outfit and Wilson & Frenchy Knitted Bauble Hat sits against a beige background, looking to the side with a thoughtful expression.
    Wilson & Frenchy Knitted Bauble Hat
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Bonnet-Naked-Baby-Eco-Boutique
    A smiling baby wearing a Wilson & Frenchy Knitted Bonnet and onesie.
    Wilson & Frenchy Knitted Bonnet - LUCKY LASTS - 3-6 MONTHS & 6-12 MONTHS ONLY
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    An Aster & Oak Organic Chambray Harem Shorts in light blue with an adjustable drawstring waist tie.
    A baby is sitting on the floor holding a wooden bowl wearing Aster & Oak Organic Chambray Harem Shorts with an adjustable drawstring.
    Aster & Oak Organic Chambray Harem Shorts
    Aster & Oak
    $41.80 $55.00 You Save 24%
    Sale
    Aster-And-Oak-Organic-Duck-Family-Leggings-Naked-Baby-Eco-Boutique
    Little-Girl-Wearing-Aster-And-Oak-Organic-Duck-Family-Leggings-With-Knit-Top-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Family Leggings
    Aster & Oak
    $36.75 $49.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Sage-coloured boyleg zip romper for babies, with angled zipper and short sleeves
    Baby boy lying on top of a safari-themed blanket, in a rattan cot, wearing a sage green ribbed baby zipsuit, holding on to his hands
    Aster & Oak Organic Cotton Sage Rib Zip Romper - LUCKY LASTS - 0-3 MONTHS & 6-12 MONTHS ONLY
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    Dress for babies and kids with full skirt, ruffle sleeves, and bright yellow sunflowers on an off-white background
    Back of sunflower dress for babies and kids, showing coconut buttons at the neckline, ruffle sleeves, full skirt, and bright yellow sunflowers on a cream background
    Aster & Oak Organic Cotton Sunflower Skater Dress - LUCKY LAST - 6-12 MONTHS ONLY
    Aster & Oak
    $52.44 $69.00 You Save 24%
    Sale
    Aster-And-Oak-Organic-Grace-Floral-Bubble-Romper-Naked-Baby-Eco-Boutique
    Happy-Gir_-Wearing-Aster-And-Oak-Organic-Grace-Floral-Bubble-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Grace Floral Bubble Romper
    Aster & Oak
    $51.75 $69.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Slouch-Pants-Bluestone-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Waffle-Slouch-Pants-Leaf-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Slouch Pants - LUCKY LASTS - 4 YEARS & 5 YEARS ONLY
    Wilson & Frenchy
    from $32.00 $45.00 You Save 29%
    Fabelab-Organic-Cotton-Kids-Dressing-Gown-Ochre-Naked-Baby-Eco-Boutique
    Fabelab-Organic-Cotton-Kids-Dressing-Gown-Chocolate-Naked-Baby-Eco-Boutique
    Fabelab Kids Dressing Gown - LUCKY LASTS - 5-7 YEARS ONLY
    Fabelab
    from $110.00
    Sale
    Wilson-And-Frenchy-Organic-Quilted-Pants-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Pants made of GOTS certified organic cotton isolated on a white background.
    Wilson & Frenchy Organic Quilted Pants
    Wilson & Frenchy
    $36.75 $49.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Cotton AOP Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton AOP Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton AOP Onesie
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    WIlson-And-Frenchy-Organic-Terry-Spliced-Sweat-Top-Eggnog-Naked-Baby-Eco-Boutique
    WIlson-And-Frenchy-Organic-Terry-Spliced-Sweat-Top-Birch-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Spliced Sweat Top - LUCKY LASTS - EGGNOG - 3 YEARS & 5 YEARS ONLY
    Wilson & Frenchy
    from $39.00 $55.00 You Save 29%
    Sale
    Grech-And-Co-Organic-Cotton-Hair-Bow-All-Colours-Naked-Baby-Eco-Boutique
    Grech-And-Co-Organic-Cotton-Hair-Bow-Checks-Luguna-And-Wheat-Naked-Baby-Eco-Boutique
    Grech & Co. Organic Cotton Hair Bow
    Grech & Co.
    from $18.36 $27.00 You Save 32%
    Sale
    Pink & White Gingham Headband For Kids With A Bow
    Baby Girl Sitting Cross-Legged In Front Of Rattan Vases, Wearing Pink & White Gingham Baby Headband With Bow
    Aster & Oak Organic Cotton Gingham Headband - LUCKY LAST - 1-3 YEARS ONLY
    Aster & Oak
    $19.00 $25.00 You Save 24%
    Sale
    Unicorn / Newborn Aster & Oak Organic Cotton Flutter Sleeve Zip Romper (Multiple Variants) - Naked Baby Eco Boutique
    Pink Floral / Newborn Aster & Oak Organic Cotton Flutter Sleeve Zip Romper (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Flutter Sleeve Zip Romper - LUCKY LAST - UNICORNS - 1 YEAR ONLY
    Aster & Oak
    $35.20 $55.00 You Save 36%
    Sale
    Aster-and-Oak-Organic-Cotton-Rib-Leggings
    Baby-Sitting-Holding-Toy-wearing-Aster-and-Oak-Organic-Cotton-Rib-Leggings
    Aster & Oak Organic Cotton Rib Leggings - 5 YEARS ONLY
    Aster & Oak
    $28.00 $40.00 You Save 30%
    Sale
    Aster & Oak Organic Air Balloon Long-Sleeved Onesie
    Infant wearing a blue Aster & Oak Organic Air Balloon Long-Sleeved Onesie and hat lying on a blanket with hot air balloon patterns.
    Aster & Oak Organic Air Balloon Long-Sleeved Onesie
    Aster & Oak
    $41.25 $55.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Fabelab-Organic-Cotton-Grid-Kids-Poncho-Blue-Naked-Baby-Eco-Boutique
    Fabelab-Organic-Cotton-Grid-Kids-Poncho-Old-Rose-Naked-Baby-Eco-Boutique
    Fabelab Organic Cotton Grid Kids Poncho (Multiple Variants)
    Fabelab
    $48.00 $75.00 You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Henley-Top-Nougat-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Henley-Top-Spice-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Henley Top - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $28.00 $40.00 You Save 30%

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.