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    Off-white dress for babies and kids, featuring a hand-illustrated swallow and strawberry print, ruffle sleeves, and full skirt trimmed with delicate lace
    Back view of off-white dress for babies and kids, featuring a hand-illustrated swallow and strawberry print, four coconut buttons, ruffle sleeves, and full skirt trimmed with delicate lace
    Aster & Oak Organic Cotton Swallow Lace Ruffle Dress - LUCKY LASTS - 2 YEARS & 5 YEARS ONLY
    Aster & Oak
    $72.20 $95.00 You Save 24%
    Sale
    Wilson & Frenchy Organic Kids Pocket Tee - LUCKY LASTS - 5 YEARS ONLY, an outlet item, with a single button on the chest pocket, displayed on a white background.
    Beige short-sleeved Wilson & Frenchy organic kids pocket tee displayed on a white background.
    Wilson & Frenchy Organic Kids Pocket Tee - LUCKY LASTS - 5 YEARS ONLY
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    Sale
    A Wilson & Frenchy Organic Tee - LUCKY LAST - HELLO JUNGLE - 0-3 MONTHS ONLY with monkeys and sloths on it, featuring a side-neck button opening for easy dressing. This soft and breathable baby t-shirt is perfect for keeping your little one comfortable all day.
    A Wilson & Frenchy Organic Tee - LUCKY LAST - HELLO JUNGLE - 0-3 MONTHS ONLY with soft, breathable fabric and a side-neck button opening, featuring adorable birds.
    Wilson & Frenchy Organic Tee - LUCKY LAST - HELLO JUNGLE - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
    Sale
    A beige Aster & Oak Organic Knit Bunny Jumper child's sweater with white rabbit patterns and button details on the shoulder, perfect for baby winter style.
    A toddler with a pink bow in her hair, wearing an Aster & Oak Organic Knit Bunny Jumper and patterned pants, stands smiling in a studio setting with rabbit figurines around.
    Aster & Oak Organic Knit Bunny Jumper
    Aster & Oak
    $66.75 $89.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Zipsuit-Plum-Stripe-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Zipsuit-Dawn-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Zipsuit (Multiple Variants)
    Wilson & Frenchy
    $31.36 $49.00 You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Pants-Brilliant-Blue-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Waffle-Pants-Brilliant-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Pants
    Wilson & Frenchy
    $36.75 $49.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Slub Tie Front Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Tie-Front-Shorts-Fruity-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Tie Front Shorts - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $22.40 $35.00 You Save 36%
    Sale
    Wilson & Frenchy Organic Waffle Ruffle Zipsuit with coral pattern on a white background, made from GOTS-certified organic cotton.
    A smiling baby sitting down in a Wilson & Frenchy Organic Waffle Ruffle Zipsuit against a neutral background.
    Wilson & Frenchy Organic Waffle Ruffle Zipsuit
    Wilson & Frenchy
    $39.75 $53.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Rib Singlet (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Rib-Singlet-Blush-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Singlet (Multiple Variants)
    Wilson & Frenchy
    $15.30 $45.00 You Save 66%
    Sale
    Wilson-and-Frenchy-Organic-Short-Sleeve-Onesie-Roar-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Short-Sleeve-Onesie-Tommy-Toucan-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Short Sleeve Onesie - LUCKY LAST - ROAR - 3-6 MONTHS ONLY
    Wilson & Frenchy
    $28.80 $45.00 You Save 36%
    Sale
    Aster-And-Oak-Organic-Cotton-Chunky-Knit-Cardigan-Taupe-Naked-Baby-Eco-Boutique
    Aster-And-Oak-Organic-Chunky-Knit-Cardigan-Off-White-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Chunky Knit Cardigan - LUCKY LAST - TAUPE - 5 YEARS ONLY
    Aster & Oak
    $44.80 $80.00 You Save 44%
    Sale
    Wilson-And-Frenchy-Organic-Quilted-Jacket-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Jacket
    Wilson & Frenchy
    $62.25 $83.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Buff / 1-6 Months Grech & Co. Organic Cotton Kids Tights - SMALL IMPERFECTIONS - Naked Baby Eco Boutique
    Golden / 1-6 Months Grech & Co. Organic Cotton Kids Tights - SMALL IMPERFECTIONS - Naked Baby Eco Boutique
    Grech & Co. Organic Cotton Kids Tights - SMALL IMPERFECTIONS
    Grech & Co.
    $24.00 $60.00 You Save 60%
    Sale
    Ship / Newborn PRE-ORDER: Aster & Oak Organic Cotton Print Long Sleeve Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Print Long Sleeve Onesie - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $35.00 $49.00 You Save 29%
    Sale
    Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Lily-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Tweet-Tweet-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Top (Multiple Variants)
    Wilson & Frenchy
    from $39.00 $55.00 You Save 29%
    Sale
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Knot-Hat-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Knot-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Knot Hat
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
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    Sale
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Mittens-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Mittens
    Wilson & Frenchy
    $12.75 $17.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organinc-Quilted-Sweat-Top-Storm-Blue-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organinc-Quilted-Sweat-Top-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Sweat Top
    Wilson & Frenchy
    $53.25 $71.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Cream Coloured, Rib Fabric, Boyleg Baby Zipsuit Featuring Aster & Oak Hand-Drawn Cloud Chaser Pattern (Suns & Clouds)
    Baby Wearing a Ribbed, Cream Coloured Boyleg Zipsuit With Sun & Cloud Pattern Sitting In Front Of A Rattan Stool With A Blanket Sitting On It
    Aster & Oak Organic Cotton Cloud Rib Zip Romper
    Aster & Oak
    $44.84 $59.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Knitted-Zipped-Jacket-Sand-Melange-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Knitted-Zipped-Jacket-Bluestone-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Zipped Jacket - LUCKY LAST - GREY MELANGE - 5 YEARS ONLY
    Wilson & Frenchy
    from $56.00 $79.00 You Save 29%
    Sale
    An Aster & Oak Organic Rosette Muslin Ruffle Dress in Lucky Lasts style with ruffled sleeves, for baby girls in pink color.
    A baby girl's pink dress with ruffled sleeves is available at Aster & Oak OUTLET.
    Aster & Oak Organic Rosette Muslin Ruffle Dress - LUCKY LASTS - 4 YEARS ONLY
    Aster & Oak
    $52.44 $69.00 You Save 24%
    Sale
    Wilson & Frenchy Organic Terry Shorts (Multiple Variants) for babies with stars print.
    Wilson & Frenchy Organic Terry Shorts with stars and anchors on it.
    Wilson & Frenchy Organic Terry Shorts (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    Sale
    Wilson & Frenchy Organic Terry Kids Shorts, perfect for summer days, featuring an elastic waistband.
    A child's Wilson & Frenchy Organic Terry Kids Shorts (Multiple Variants) with an elastic waistband.
    Wilson & Frenchy Organic Terry Kids Shorts (Multiple Variants)
    Wilson & Frenchy
    $34.20 $45.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Knotted-Hat-Squiggle-Naked-Baby-Eco-Boutique
    Little Garden / Premmie Wilson & Frenchy Organic Knotted Hat (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Knotted Hat - LUCKY LASTS - SQUIGGLE ONLY
    Wilson & Frenchy
    $14.72 $23.00 You Save 36%
    Sale
    Anarkid Black Organic Cotton Short-Sleeve T-Shirt with white butterfly all-over prints design, isolated on white background.
    Anarkid Organic Cotton Short-Sleeve T-Shirt - LUCKY LASTS - 0-3 MONTHS & 3-6 MONTHS ONLY with a black heart-shaped balloon all-over print.
    Anarkid Organic Cotton Short-Sleeve T-Shirt - LUCKY LASTS - 0-3 MONTHS & 3-6 MONTHS ONLY
    Anarkid
    $15.90 $53.00 You Save 70%
    Sale
    Wilson & Frenchy Organic Cotton Zipsuit (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Cotton Zipsuit (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Cotton Zipsuit - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Wilson & Frenchy
    $31.36 $49.00 You Save 36%
    Sale
    Rainbow / Newborn Aster & Oak Organic Cotton Flutter Onesie (Multiple Vairants) - Naked Baby Eco Boutique
    Unicorn / Newborn Aster & Oak Organic Cotton Flutter Onesie (Multiple Vairants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Flutter Onesie (Multiple Vairants)
    Aster & Oak
    $30.08 $47.00 You Save 36%
    Sale
    Aster-And-Organic-Lavender-Pointelle-Rib-Onesie-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Organic-Lavender-Pointelle-Rib-Onesie-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Lavender Pointelle Rib Onesie
    Aster & Oak
    $41.25 $55.00 You Save 25%
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    Sale
    Nixie Fleur / 0-3 Months Wilson & Frenchy Organic Ruffle Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Ruffle Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Ruffle Shorts - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $20.40 $40.00 You Save 49%
    Sale
    Wilson & Frenchy Little Flower Organic Rib Bloomer Shorts with an adjustable waistband.
    Wilson & Frenchy Little Flower Organic Rib Bloomer Shorts from Wilson & Frenchy with an adjustable waistband.
    Wilson & Frenchy Little Flower Organic Rib Bloomer Shorts
    Wilson & Frenchy
    $22.04 $29.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Cotton-Slouch-Shorts-Ollie-Octopus-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Cotton-Slouch-Shorts-Roar-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Slouch Shorts (Multiple Variants)
    Wilson & Frenchy
    $22.40 $35.00 You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Baby-Mittens-Petit-Garden-Naked-Baby-Eco-Boutique
    Close-Up-Of-Wilson-And-Frenchy-Organic-Baby-Mittens-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Baby Mittens
    Wilson & Frenchy
    $12.75 $17.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Grech-and-Co-Bum-Bag-Laguna-Naked-Baby-Eco-Boutique
    Grech-and-Co-Bum-Bag-Atlas-Naked-Baby-Eco-Boutique
    Grech & Co. Bum Bag (Multiple Variants)
    Grech & Co.
    $71.40 $105.00 You Save 32%
    Sale
    Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Top
    Wilson & Frenchy
    $45.75 $61.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Rainbow / 0-3 Months Aster & Oak Organic Cotton Ruffle Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Aster-And-Oak-Organic-Cotton-Ruffle-Shorts-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Ruffle Shorts (Multiple Variants)
    Aster & Oak
    $30.08 $47.00 You Save 36%

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.